Because we live in a mobile-first always-on-the-go lifestyle, podcasting presents a tremendous opportunity for you to tell your brand story and spread the word about your brand. While people are super-busy, they don’t mind listening to your brand story on podcast shows between commutes or while doing their chores.

With roots dating back to the 1980s, podcast marketing or audio blogging as they knew it then, has grown into a formidable marketing channel.

A podcast is an on-demand internet audio presentation or discussion on a specific topic delivered via a computer or mobile device.

You can listen to a podcast live or download it and listen wherever whenever you want.

A fusion of the power of the spoken word and computer technology, podcasts are entertaining and portable.

Their convenience also makes them a popular medium.

These numbers tell the story of the sky-high rise of podcasts:

• 75% of Americans or 212 million people are now familiar with podcasting. (Convince & Convert)

• 75% of podcast listeners take commercial action after listening to sponsored podcast content. (HubSpot)Regular podcast listeners listen to an average of 6 podcasts per week. (The Podcast Host)

• Apple Podcasts is the largest podcast platform with over one million shows available in 175 countries and regions. (iTunes Connect)

• Podcast listeners have grown 37,5% in 3 years. (Convince & Convert)

• Podcast advertising revenues will surpass 1 billion by 2021. (eMarketer)

I’m sure you can now see the potential of podcast marketing.

Let’s explore how you can exploit this opportunity.