Search engine results pages (SERPs) aren’t equal. The more prominent your content is on the pages, the higher the chances of visitors will click through to your website. If you get a Google Knowledge Panel for your brand, you will occupy notable prime real estate on the SERPs and get more clicks.

Getting on the front page of Google is every company’s dream.

Since up to 75% of searchers never scroll past the first page of Google search results, the stakes couldn’t be higher. But even being on page 1 isn’t enough anymore. For best results, you must be on the top part of the page. An investigation by Backlinko showed that the top 3 Google search results get 75.1% of all clicks.

What’s the point?

The top of the page is where all the action happens. 

SEO has become a zero-sum game. At the top, you get everything—nothing at the bottom. 

Zero. Zilch. Nada. There’s no middle ground. 

That’s why a knowledge panel is priceless. It allows you to claim branded prime real estate at the top of the SERPs.

Let’s find out how.