Gone are the days of waiting for customers to come to you. In the contemporary business setting, you go after them and woo them to where your business is. Getting verified on Facebook and Instagram, two of the biggest social media platforms out there is a big deal because it ensures you reach a lot of potential customers.

To think that back in the day companies used to run their business with a minimal or no social media presence sounds laughable.

Today, no serious brand can survive, let alone prosper, without a cohesive social media strategy superimposed on their overall marketing strategy.

With a jaw-dropping 3,8 million people globally using social media in 2020, the stakes couldn’t be higher. Brands that skip social media marketing miss out on reaching over half of the world’s population. 

Not only are people on social media, but they are also hooked. They spend up to 3+ hours on various social platforms texting, chatting, engaging with people and brands they love around the clock. That’s good news for brands hungry to engage their audiences that love to jump from channel to channel.

In this section, we will explore the benefits of social media marketing before digging into how to get verified on Facebook and Instagram, two of the biggest social channels today.

Let’s start by getting the basics out of the way.